How I Built My Brand from a Hospital Bed

How I Built My Brand from a Hospital Bed

People often ask me how Girls Chronically Rock started—and the truth is, it didn’t begin in a trendy office or flashy boardroom. It started in a hospital bed.

When I was diagnosed with Muscular Dystrophy, everything in my world shifted. I went from being constantly on the go—working, socializing, dreaming—to learning how to adapt to a new normal. Hospital visits, doctors, mobility changes… they all became part of my life. And at first, I didn’t know where I fit anymore.

But during those quiet, heavy moments—when I felt lost, scared, and overwhelmed—something sparked.

I didn’t want my story to end with a diagnosis.

I wanted to redefine it.

And I wanted to create something that would speak to others going through their own battles—something bold, real, and unapologetic.

That’s when Girls Chronically Rock was born.

I started sketching ideas from my bed. I jotted down affirmations like “Trust Your Dopeness” and “Chronically Dope,” not just as phrases for t-shirts, but as reminders to myself. I thought: Why not create a fashion line that empowers people with chronic illnesses and disabilities? Why not use style as a voice?

There were so many unknowns—I didn’t have a business degree, I wasn’t sure where to begin—but I knew the message mattered. I wanted people to feel seen, powerful, and proud. I wanted to challenge the stigma around disability. I wanted us to be stylish, loud, and unstoppable.

So I started small:

• One t-shirt design.
• One online store.
• One story told.

From that hospital bed, I built a brand that now walks fashion runways, speaks on disability panels, and empowers a whole community.

If you’re reading this from your own place of struggle—whether it’s physical, emotional, or something else—please know this: Your challenge might just be the beginning of your purpose.

Start where you are. Use what you have.

And never, ever underestimate what you can build—even from a hospital bed.