A clothing line for women with chronic illnesses? Why 1 woman made it happen

Keisha Greaves is one of our 2018 TODAY Style Heroes. Click here to see the full list!

Keisha Greaves has always had a passion for fashion. So when she was diagnosed with limb-girdle muscular dystrophy at the age of 24, she wasn’t about to give up her dreams of a career in the industry.

“I always knew I wanted to be a business owner and wanted it to be something in fashion,” the Cambridge, Massachusetts, native told TODAY Style.

After receiving her life-altering diagnosis, Greaves decided to turn her pain into something powerful and start a clothing line to celebrate the brave women living with muscular dystrophy and other chronic illnesses. And she called it Girls Chronically Rock.

“I wanted something with the word chronic in it but I didn’t know exactly what I wanted it to say,” Greaves said. “So one day I was lying down in my bed and I thought of Girls Chronically Rock, and I just loved it.”

Short and sweet, the brand name held lots of personal meaning for Greaves, and she hoped it would resonate with others in her situation.

“It made me feel powerful, motivated and inspired, and that’s what I wanted other people who were dealing with a chronic illness like myself or going through something in their everyday life to feel,” she said.